Client: Spotify

Event: Night at the Asylum Halloween

Talent: Marshmello, Duke Dumont, Cheat Codes

Venue: The Reef (DTLA)

Role: Executive Producer, Creative Director, Audience Strategy and Guests Journey

Description:

Spotify invited guests to a Night at the Asylum for Halloween. The asylum theme was the central thread carried throughout the entire event. From the first guest touch point all the way through the live performances, guests were entertained/scared/or a mix of both for the entire night.

Curated talent and narrative was created for the custom entry maze and individual vignettes.