Client: Nike x KFL x Lego

Event: Nike & KFL FIFA activation

Talent:
Jordan Chiles‍ | ‍Olympic Gold Medalist (Gymnastics)
Ariana Ramsey | 2x Olympian & Bronze Medalist (Rugby)
Claire Hutton‍ ‍| Professional Soccer Player (Bay FC)
Ally Sentnor | Professional Soccer Player (Angel City FC)

Venue: Ovation Hollywood

Role: Executive Producer

Description: Nike & Kids Foot Locker partnered to bring the new Nike Lego shoe to market around the 2026 FIFA World Cup. We worked with the Ovation in Hollywood to secure a centralized activation space for all ages to explore and interact with Lego and Nike. The space was built around the inspiration of the shoe which was “WILD SIDE”, a jungle meets World Cup hype. Complete with an jungle arch, several 10’ lego animals, trading card station and a mini-pitch.

The day was filled with good vibes, fun builds and great energy.